At the recent Ministry of Culture-sponsored Second Conference on National Cultural Industry in Xian the Ministry of Culture awarded Tencent the title of "Model National Cultural Industry base" the first Internet enterprise to attain such an honor. Earlier Tencent has also garnered the title of "Model Cultural Industry base" from both the provincial government of Guangdong and the municipal government of Shenzhen.

The title was awarded under the provisions of the Model National Cultural Industry base Selection Act. The third batch of Model National Cultural Industry bases includes a total 59 cultural enterprises and groups. A Ministry of Culture spokesperson indicates that Model Cultural Industry bases have already produced an elevating effect on the cultural economic and social aspects of many cultural enterprise brands. The goal of naming "Model National Cultural Industry bases" is to recognize "cultural enterprises and groups that own the ability to innovate well-known brand name and intellectual properties."

Since its founding in 1998 Tencent has always seen "To enhance people's quality of life through Internet value added services." as its mission. Having operated according to the principle of "developing a safe healthy and vibrant platform that creates value for our user base" Tencent has grown into China’s most valued and profitable Internet service enterprise. Tencent leads the industry with its ability to innovate and owns the highest number of patents in China. Tencent has always insisted on steering public opinion in the right direction creating a civilized healthy and green cultural industry and providing full-range and one-stop online cultural service to meet users’ demand.